Overview
Pendleton, Indiana, offers rental property owners a compelling combination of affordability, strong rental demand, and a growing local economy. For investors seeking reliable cash flow and long-term portfolio growth, Pendleton continues to stand out as one of the region's more attractive markets.
The numbers below reflect current market conditions in Pendleton and the surrounding area.
| Metric | Value | Source |
|---|---|---|
| Population | 5,321 | Census Reporter |
| Renter-Occupied Housing | 28% renter-occupied | Census Reporter |
| Median Gross Rent | $1,154 (2023 period) | City Stats |
| Median Home Value | $236,200 | City Stats |
| Total Nonfarm Employment | ~59,000 non-farm jobs in Madison County | Hoosiers by the Numbers |
| Unemployment Rate | 3.3% (May 2026, Madison County) | FRED — INMADI5URN |
Pendleton benefits from the diverse and growing economy of Madison County and the greater Indianapolis metropolitan region.
Manufacturing remains the area's largest source of nonfarm employment, supported by a strong base of advanced manufacturing and industrial employers.
The second-largest employment sector is trade, transportation, and utilities, which includes retail, warehousing, logistics, and distribution businesses that serve central Indiana.
The third-largest sector is education and health services, driven by schools, healthcare providers, and related support services.
Together, these industries provide a stable employment base, helping sustain housing demand and support the local rental market. Madison County's relatively low unemployment rate and access to major regional employment centers further strengthen Pendleton's economic outlook for both residents and real estate investors.
Pendleton offers an affordable entry point for residential rental investors compared to many Indianapolis-area suburbs. With median home values around $236,200, strong household incomes, steady rental demand, and access to a diverse regional employment base, the community provides an attractive combination of cash-flow potential and long-term appreciation prospects.
For most rental investors, Pendleton does not have unusually burdensome local landlord regulations. Landlords primarily need to comply with Indiana landlord-tenant law, building and zoning codes, and any local property maintenance requirements.
Investors should verify compliance with the Town of Pendleton's zoning, occupancy, and property maintenance requirements before purchasing or converting a property. Local rules can affect issues such as multifamily uses, short-term rentals, signage, parking, and property rehabilitation. While Pendleton is generally considered landlord-friendly, it is prudent to confirm current requirements with the town planning or building department prior to acquisition.
Rental demand in Pendleton is driven by the community's access to the Indianapolis metropolitan job market, a diverse regional employment base, quality schools, and housing costs that remain more affordable than many nearby suburbs. Renters are especially attracted to the historic downtown area, neighborhoods surrounding Falls Park and the South Madison school district, and newer subdivisions near the I-69 corridor that offer convenient access to employment centers throughout Central Indiana.
Pendleton, Indiana offers an attractive opportunity for residential rental property owners seeking a stable and growing investment market. Located within the Indianapolis metropolitan area, Pendleton combines small-town appeal with convenient access to major employment centers, making it attractive to families and working professionals alike.
The town's population has grown to more than 5,300 residents, supported by strong household incomes, quality schools, and a desirable quality of life. Housing values remain relatively affordable compared to many Indianapolis suburbs, while rental demand is supported by residents who want access to the region's job market without the higher housing costs found closer to downtown Indianapolis. With continued regional growth, a healthy local economy, and a limited supply of quality rental housing, Pendleton presents investors with the potential for both steady rental income and long-term property appreciation.
WILMOTH Group provides full-service property management tailored to the Pendleton market, from leasing and maintenance to financial reporting and compliance.
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Discover What We Do As Your Pendleton Property Manager
Transparent Pricing
Lease Only
One month’s rent
Flat fee
- Leasing fee capped
- Professional marketing of your rental
Partner
- 10% of Monthly Rent
- 75% of rent leasing
- $250 lease renewal
- Mgmt and leasing fees capped
- Assigned Portfolio Manager (one point of contact)
- Weekly Owner Distributions
- Professional marketing of your rentals
- Effective rental collection
- Rental Market Analysis
- Documented Inspections
- No Account Set Up Fee
- WILMOTH’s 13 Promises
- And More!
Protection You Can Rely On
Love Us Or Leave Us Guarantee
We are committed to your trust and satisfaction! If a new WILMOTH property management client decides to terminate services within the first 90 days, for any reason, all monthly management fees will be returned to the Owner plus an additional $500!
30 Day Leasing Guarantee
We promise that we will find a qualified tenant for your home in 30 days, we will discount our leasing fee by 10%.
Income Protection Promise
We promise we will find a qualified tenant for your home who will make a minimum of six months of rent payments, or we will replace that tenant with a new tenant at no charge!
Eviction Protection Guarantee
WILMOTH promises a rental owner not to incur the costs of eviction during the first 6 months of a tenancy, or we will pay the costs of the eviction filing, attorney fees, and court costs.
Pet Screening Guarantee
We offer a pet policy that includes a thorough look into the background of the pet and its owner. Every pet will be subjected to a pet screening that will result in a Pet Profile that includes the name, breed, weight, sex, age, pictures, vaccination information, micro-chip data, and behavioral information. If a tenant requires special accommodation, we will also verify Service Animals.
90 Day Maintenance Guarantee
Any maintenance repair performed by our internal technicians, or preferred Vendors, will include a 90-day guarantee.
Weekly Available Funds Guarantee
Every Friday we promise if you have available funds in your account to electronically transfer them to you. We do not sit on your cash for an extra profit center.
Transparency Guarantee
We ensure you have full transparency into the accounting of your assets, 24/7.
Easy Switch Guarantee
Leaving a previous property management company? We'll handle everything required when switching to our company from another property management firm. We charge NO onboarding fees!
Your Satisfaction Guaranteed
We believe in quality customer service. If for any reason you wish to discontinue your service with us, you can cancel your agreement at any time. We just require 30 days notice.
Security Deposit Disposition Guarantee
Within 45 days of a tenant's move out, WILMOTH inspects and assesses damages to the property, then applies them to the security deposit accordingly. Our clients will receive this settlement statement and funds due within 45 days.
Property Assessment Guarantee
WILMOTH will cover the cost of all tenant Move-In and Move-Out property assessments. We'll also publish the report to your Owner Portal for your reference.
Portfolio Statement Guarantee
We will publish a monthly financial statement covering every property in your portfolio. For easy access, we provide this report to your Owner Portal. We also provide a year-end review statement at the beginning of every year.
Invest In Pendleton
Pendleton provides a small-town character with convenient access to Indianapolis and surrounding employment hubs. Its affordability and growing residential developments make it an emerging opportunity for rental property investment.